I think we all had at one point the irrepressible need to buy something without even knowing why, whether it’s clothes, home decorations, beauty products or basically anything we can noy buy in this dear consumer society of ours.
For instance, let’s take this top I bought a few months ago with “St Jean de Luz” written on it.
Every god damn time I wear it, there’s always someone here going like “Ooooh, St Jean de Luz ! What a lovely city ! I love it, blablabla, just listen to all my childhood memories I made while I was there, and so on…”
And every god damn time, I just answer “Yeah, I heard it’s a lovely place ! But I don’t know, I’ve never been there…”
Complete perplexity.
BUT WHY THEN ?!
Why did I buy a top with a big fat red “St Jean de Luz” embroidery, like a moving commercial or a chauvinistic personnal pride, if I NEVER EVER EVER set foot in St Jean De Luz, or in the Basque coast for that matter…
There you go, it’s just irrepressible, you just don’t know why.
I just can’t tell your why, I just find it’s pretty and cool, and the story makes me laugh (yeah I don’t need much), and I think that top would say “Châteauvieux les Fossés” I would still love it !
Good news is, I might go through St Jean de Luz this summer, so I’ll look less stupid next time 😉

Top : Monoprix
Pants : Zara (seen here)
Watch : Daniel Wellington Classic Canterbury
Necklace : Urban Outfitters Aquarius
Rings : & Other Stories
Sneakers : Converse Chuck Taylor (seen here)

Photos : Alban

What about you, do you have these kinds of irrepressible need to buy something you wouldn’t normally buy ?! Love y’all ! <3